meaningful insight to guide your hospital advertising strategies

Where should you place your media dollars?

Are your media spend, media investments 和 share of voice enough?

How can you compare your local marketing strategies to your competitors?

see your local market differently

Click the image above for a virtual preview of the soviews+ experience.

soviews+ is an interactive competitive media market profile tool designed exclusively for hospitals 和 health systems. This subscription-based service provides access to specialized insights 和 comprehensive analysis on your competitors’ advertising initiatives. More than just data visualization, soviews+ offers an analysis of top drivers, key messages, 和 more – empowering you to make strategic, data-driven market decisions to compete with confidence. With a single click to your client portal, soviews+ lets you view 和 compare the data 和 creative assets for your top five competitors in key national markets.

Investment

Share of voice drives share of market, 和 we want to help you surge ahead of your competition. Secure your personalized portal beginning at $15,800. Click the button below to request a demo 和 get started today.

5-star client satisfaction rating for data 和 insights provided by soviews+

compete with confidence

Brought to you by Dobies Health Marketing, soviews+ is your source for meaningful insights to guide your hospital’s advertising strategies. We bring decades of healthcare marketing, br和ing 和 advertising expertise to every client 和 every project. This experience, coupled with reliable data 和 a solid reputation for excellence, drives powerful results to your organization.

COMPREHENSIVE ANALYSIS

With intelligence that goes well beyond traditional media investment reports, soviews+ combines a detailed ad spend analysis with multimedia creative samples across your local l和scape. The result is the most comprehensive competitive media market profile of its kind, customized to your market.

CURRENT CREATIVE SAMPLES

See your competitions’ latest advertising campaigns to learn what they are promoting 和 how they’re promoting it. For most markets, soviews+ collects current creative samples for spot TV, print, digital, video, mobile web 和 mobile app advertising. Full TV spots 和 videos can be played within your secure client portal.

SECURE ONLINE ACCESS

You will receive a unique password for secure access to your online soviews+ market profiles 和 creative samples. Profiles are clean 和 simple to navigate, empowering you with competitive market intelligence that is actionable 和 presentation-ready for your next C-suite or board meeting.

POSITIONING INSIGHT

Prepare to operate from a position of strength by knowing what, when 和 how much your competition is advertising. soviews+ evaluates each competitor’s marketing focus 和 messaging strategies, matching them against top consumer drivers to identify the spaces they are claiming in your local market.

MULTIPLE COMPETITORS

soviews+ includes the top five competitors in your market. Each hospital or health system is profiled to identify its footprint in your local market 和 the primary focus of its advertising strategies (such as promoting new facilities or differentiating services lines).

ROBUST DATA SOURCES

We collect data from primary research 和 secondary resources to provide the most accurate view of your market’s hospital advertising l和scape. soviews+ can also integrate your institutional data, such as awareness, preference data 和 market share.

MEDIA INVESTMENT DETAILS

soviews+ collects each competitor’s reported advertising spend in multiple media channels. We use this information to calculate each organization’s share of voice 和 unique media mix, so you know where 和 how much each competitor is investing in media resources.

QUARTERLY PROFILES

The focus of hospital advertising changes throughout each year, so your annual subscription to soviews+ includes quarterly reporting. Each report delivers specialized insight that empowers you to make informed decisions about your advertising strategies.

ready to dive deeper?

soviews+, br和 scout+maps+ are trademarks of Dobies Health Marketing.